Cooperation

Playform is open for new ideas and new people. We appreciate good people and accept them in our team. We appreciate good partners as well and work with them permanently and successfully. We are ready to cooperate on several directions:

• advertising integration for P&G (Londa and Shamtu);
• advertising campaign for Supra (sponsoring support of competition on website);
• Brand promotion action for Renaissance Credit Bank.

Advertisement

(development of individual advertising campaigns with deep integration in project’s game services)

On the last 19th Summit of Digital Branding where the biggest world companies discussed the latest tendencies in advertising, managers and marketing specialists came to a conclusion: those who are not in the Internet yet should hurry, and those who are already there should hold their positions. Where such thoughts are coming from?

• in 20 countries leading in using Internet people spend 30% of their free time in web;
• the number of Internet-users in Russia is close to 60 million people;
• by Twitter figures, 50% of users are reading channels of one or another famous brand and 40% of them are leaving comments.

On the base of main site of Playform company fotostrana.ru in 2010 several advertising cases were made. Here you can find some information about these cases that will help you to understand better what the good Internet advertisement is.
The audience of Playform's social-entertaining platform provides hundreds of thousands contacts of users with the product, dozens of millions displays and browsings of information pages of advertisers.

First of all advertising cases of Playform are decisions deep integrated into social and entertainment services. Advertising campaign becomes a part of user’s life and flows smoothly into playing process. It gives the following:

1. High level of loyalty for the product;
2. High level user’s peg to a product and its retention in memory;
3. Special prize or present (a picture) which stays with a user after advertising campaign ends;
4. Effectiveness: monitoring statistics about interaction of a user with advertising product is easy;
5. Out of format: every project is unique and can be changed online going through life of a user.

Please contact us for more details by e-mail adv@playform.com.