We have a number of social instruments that allow users from different countries and cities to communicate, find new friends, to set up stable relations and connections which they will keep in future. A large variety of such instruments and permanently increasing number of registered users let an average account last about 10-12 months;
We also have a number of entertaining tools that provide interest and monetization of the platform. One of the main services that provide entertainment is service called “Pets”, which showed itself as the most interesting tool to attract new users and also as an instrument with high-level of interest and loyalty. This fact lets to provide permanent and growing income of the platform.
More info you can find in our presentation.
Coverage of the Internet audience (on January 2011):
Demography